Fred was born in the digital universe, producing videos to Instagram and Youtube and has directed great videoclips.

He was the great winner of the Leone d’oro at Cannes Festival, in the Music Video 2019 category, with the manifest/videoclip “Coração pede Socorro”, by Naiara Azevedo (an action in partnership with the federal government to fight violence against women).

He also worked with different artists as Lucas Lucco, Gusttavo Lima, Naiara Azevedo, Luísa Sonza, Hungria, Mc Lan and produced branded content/ads for Nike, Chilli Beans, Labellamafia, Tag Hauer, Urbans Helmets among others.